With the unveiling of the new Valley Vista Terrace—named one of Napa’s most dramatic transformations by Wine Spectator—Rutherford Hill Winery needed a digital presence that matched the elevated experience. As construction wrapped, oneteam™ launched a redesigned website, fresh content, and a full-funnel social and paid strategy that continues to run today. The spotlight wasn’t just on the terrace, but on the wines, tasting room, and sweeping views that define the brand. This fully integrated effort aligned content, digital, and performance to drive brand discovery, reservations and wine sales—turning interest into measurable impact.
We redesigned the website to elevate the user experience and drive action. With streamlined UX, a modern visual system, and content that highlights Rutherford Hill’s wines, tastings, and the Valley Vista Terrace, the site delivers on both storytelling and performance—converting online interest into bookings, purchases, and lasting impressions.
From sweeping cinematic shots to behind-the-scenes social clips, we captured a full library of content tailored for digital, web, and paid use. Our team produced high-res photography, video, and short-form social footage—building a flexible asset suite that highlights the wines, the terrace, and the brand’s immersive tasting experience.
Our paid media strategy was built with one goal: driving vineyard visitations. Through a full-funnel approach across Meta and Google, we guided users from discovery to booking, turning interest into confirmed reservations.
