With a legacy portfolio spanning some of the world’s most respected wine and spirits brands, Frederick Wildman needed a digital platform that could bring clarity, scale, and cohesion to a complex catalog. oneteam™ delivered a full website redesign and custom development experience that modernized the brand while making discovery intuitive for trade, consumers, and partners alike. At the core of the build was a robust Salsify integration, enabling centralized product data management and seamless distribution across the site. The result is a fast, flexible, future-ready digital foundation that elevates brand storytelling, simplifies product exploration, and supports long-term growth across channels.
We led a full website redesign and custom development to modernize the Frederick Wildman digital experience. The new platform improves usability, performance, and visual clarity while creating a flexible foundation that supports brand storytelling, portfolio discovery, and future growth.
We developed a custom WordPress plugin connecting the website directly to Salsify, enabling centralized product data management and automated updates across the site. This integration ensures accuracy, reduces manual effort, and supports scalable portfolio growth.
