Anchorage Distillery partnered with Affinity Creative Group to reimagine their full portfolio—Gin, Vodka, and Whiskey—with a modern, handcrafted brand expression rooted in Alaska’s rugged spirit. From refining the brand identity to introducing custom die-cut labels, engraved iconography, new bottle forms, and wood closures, every touchpoint was carefully considered. Inspired by the natural beauty of Alaska, the Aurora Gin bottle features translucent glass evoking the northern lights. The result: a cohesive, elevated packaging system that delivers craft credibility, shelf presence, and lasting brand recognition—all anchored in authenticity.
Affinity kicked off the engagement with in-depth research—reviewing internal materials, interviewing key stakeholders, and conducting a thorough consumer, competitive, and category assessment. From there, we crystallized the brand’s essence, narrative, and key messaging, translating it all into a mood board that set the tone for the creative work ahead.
As we moved into packaging exploration, every detail was on the table. For Aurora Gin, a translucent glass inspired by the aurora borealis brought the Alaska story to life. Paired with a switch to wood stoppers, the new structures balanced craft sophistication with a sense of origin and authenticity.
"We were impressed with the way Affinity translated our feedback into concepts. Together we partnered closely to refine it to a final beautiful product."
