Fetzer’s Gewürztraminer had the heritage—what it needed was a little levity. To make this iconic wine more relatable to a younger audience, we created a bold, humor-led video campaign: The Fetzer Gew Wedding. Built around the notoriously tricky pronunciation, the spot turned “Gewürztraminer” into a laugh-worthy, lovable character—literally. From scripting and storyboarding to costume and set design, we brought every detail to life, including a bottle in a custom-made suit. Shot at Affinity’s Mare Island mansion, the final video invited audiences to say it (or mispronounce it) with pride: #ItsJustGew.
A wine, a wedding, and a name no one can pronounce. This 60-second spot brought humor and heart to Gewürztraminer—featuring a custom bottle costume, quirky characters, and a memorable punchline. Designed for Instagram and short-form ads, it turned confusion into connection and helped Fetzer charm a new generation of wine lovers.
