Freshie, the first certified organic tequila seltzer, needed a brand that captured the purity of its ingredients and the punch of a south-of-the-border escape. We set out to create more than just a label—this had to be an adventure in a can. Through bold typography, vibrant color, and expressive letterforms, we designed a visual identity that communicated clean ingredients and carefree energy in one unforgettable package. With overlapping translucent textures, effervescent bubbles, and playful iconography, Freshie’s slim 12 oz. can doesn’t just stand out on shelf—it tells a story in every sip.
We brought Freshie’s identity to life through bold typography, expressive color, and layered translucent textures—capturing its clean ingredients and south-of-the-border spirit in one sleek can. The result? A brand that feels as refreshing and original as the product inside.
The full-wrap design on Freshie’s slim 12 oz. can and 4-pack box was crafted to radiate freshness and intention. From vibrant, nature-forward cues to messaging that highlights its certified organic status, every surface speaks to what today’s consumers care about—purity, transparency, and playful escape in every sip.
“As a designer myself, I knew it wasn’t easy. Affinity made it happen—capturing fun while projecting credibility around our all-natural, organic ingredients.”
