A pioneer in plant-based dairy, Miyoko’s Creamery partnered with Affinity Creative Group to reimagine their digital presence and support a fast-growing omnichannel ecosystem. From digital strategy to full-site execution, we delivered a flavorful blend of storytelling and functionality designed to elevate discovery, education, and conversion. The work included lifestyle and product photography, search-optimized copy, and UX enhancements to showcase new plant milk cheeses and streamline the path to discovery. Boldly crafted and thoughtfully optimized, the new site reflects Miyoko’s category leadership—inviting consumers to experience their award-winning, phenomenally vegan products in a modern, intuitive digital environment.
From melty cheese pulls to ingredient-rich tablescapes, our custom photo and video content captured the craveable magic behind Miyoko’s latest innovations. Every asset was crafted to reflect the brand’s premium quality and plant-based values—adding richness, warmth, and appetite appeal across the site experience.
We paired brand-rich storytelling with keyword optimization to support the product launch across search and shopping channels. Each headline, product tag, and description was built to boost visibility and ensure Miyoko’s plant milk cheese products shine online—just like they do in real life.
We redesigned Miyoko’s site architecture and user experience to support product education, brand storytelling, and omni-channel discovery. With tantalizing product pages, streamlined navigation, and an intuitive “Where to Buy” integration, the site now guides curious consumers from exploration to conversion—seamlessly connecting brand, content, and commerce.
