After ten years of bourbon-barrel aged success, 1000 Stories faced a pivotal moment: how to expand into everyday wines while honoring the rugged Americana spirit that built their reputation. The brand needed to evolve beyond its established identity to capture younger, design-savvy consumers without losing the authentic edge that set them apart. oneteam™ unleashed the American bison through dynamic packaging that roars off the shelf. Heritage meets hunger for growth.
Repositioning 1000 Stories for a new generation required evolving its Americana heritage through dynamic bison imagery and a more contemporary design language. oneteam™ developed a flexible brand architecture that balances rugged authenticity with modern shelf appeal, ensuring the brand maintains its distinctive presence while expanding into more accessible product tiers.
Evolving 1000 Stories’ iconic bison symbolism to support future growth, oneteam™ transformed the static mark into a more expressive centerpiece that can flex across product tiers. The resulting packaging system balances rugged Americana heritage with contemporary visual appeal, creating clear shelf differentiation designed to resonate with design-conscious consumers.
Creating a packaging system that could scale across tiers while maintaining 1000 Stories’ rugged authenticity, oneteam™ developed dynamic design elements that bring the American bison to life through expressive visual storytelling. The system spans front and back labels, closures, and production assets, balancing heritage appeal with contemporary shelf presence for a cohesive, multi-SKU rollout.
