To bring Black Stallion’s Heritage tier to life at retail, we refined the brandmark and introduced a bold stallion supergraphic—striking the perfect balance between attention-grabbing and elevated. A debossed texture, subtle color treatments, and gold foil details reinforced its luxury positioning, while an expanded label size allowed for refined typography and a more premium layout. The result is a confident, cohesive look that commands attention, supports price positioning, and connects with consumers in a crowded retail environment—without compromising the elegance expected from a Napa Valley estate wine.
A larger label, refined type, and premium finishes like gold foil and rich red ink elevated the design—amplifying shelf presence, reinforcing Napa Valley provenance, and delivering a refined, luxurious feel that supports both positioning and price.
