CaliLily is a premium cannabis-infused fruit chew brand created by women, for women—designed to challenge stereotypes and speak directly to a long-overlooked audience. Born on the Southern California coast, the brand pairs globally inspired flavors with high-quality ingredients and a fresh take on cannabis culture. oneteam™ partnered across every touchpoint, bringing the brand to life through packaging, website, and content that educates, empowers, and connects. The result is an inclusive, approachable platform that makes cannabis feel as thoughtful and welcoming as it should be.
We designed a visual identity, logo, and design system that reflects CaliLily’s balance of beauty, substance, and strength. The logo and packaging strike a confident tone—feminine without being soft, premium without being exclusive. Every element was built to stand out in the cannabis space and speak directly to women, unapologetically and intentionally.
Built to feel approachable from the first click, the CaliLily website invites exploration without intimidation. Paired with photography and video content, the site brings the brand to life through story and style. With a store locator, educational resources, and inclusive design, the experience supports women at every step of their cannabis journey.
We conceived and captured a content library featuring CaliLily’s founders and product experiences across four unique scenes—each tailored to the vibe of Dozing Off, Happy Hour, and End of Day. The result? A warm, editorial-style visual world that reflects how and when women actually enjoy cannabis.
