As a second brand from renowned winemaker Paul Hobbs, Crossbarn balances approachability with integrity. Affinity Creative was brought in to evolve the brand and packaging—refining the master brandmark and elevating the label design to better express the wine’s quality and provenance. We transitioned from cooler tones to a warmer, more premium palette, introduced gold foil detailing, and integrated rich texture for tactile interest. The updated package maintains Crossbarn’s rustic elegance while enhancing shelf presence and reinforcing the brand’s connection to Sonoma County and Paul Hobbs’ winemaking philosophy.
We refined the label layout to create a more cohesive relationship between the illustration and the communication panel, introducing better balance and hierarchy. Typography was carefully rescaled for clarity and elegance, resulting in a more polished expression of the brand’s
