To connect Crystal Geyser Sparkling with a younger, social-savvy audience, we launched a content-first campaign called “Sourced Right Sparkles Bright.” From bold photography to fizz-forward ASMR videos, our creative team delivered the brand’s top-performing content to date—infusing every moment with big bubbles, bold flavor, and vibrant personality.
We led digital strategy from the ground up—developing moodboards, storyboards, and channel-first concepts that captured the bold, bubbly spirit of Crystal Geyser. Every move was tailored to connect with Millennials and Gen Z, amplifying product benefits while making the brand feel playful, refreshing, and relevant.
ASMR wasn’t just a trend—it was the perfect vehicle to highlight Crystal Geyser’s signature sparkle. We zoomed in on the fizz, pop, and pour—producing immersive, sensory-rich content that brought the product to life. Through photo and video, we transformed each sip into an experience, fueling record shares and saves across the brand’s social channels.
