To celebrate Pride in a bold, meaningful way, Gato Negro partnered with LGBTQIA+ muralist Jenna Morello and oneteam™ to create a vibrant public art piece in NYC. The mural became the centerpiece of a high-impact campaign, including a street-level activation during the parade, influencer engagement, and paid media.
Our campaign sparked visibility and love for the brand within the LGBTQIA+ community—connecting art, culture, and cause through a shared moment of celebration.
In partnership with Matlo and The Lisa Project, we secured a prime mural spot near the NYC Pride parade. We built out the experience with curated music and a sea of glowing Gato Negro cat ears—turning the space into a must-stop celebration of creativity, community, and vibrant self-expression.
To cap it off, our paid media efforts brought the campaign full circle. From pre-event buzz to real-time coverage on the ground, we kept the spotlight on Gato Negro—building visibility, driving engagement, and turning a one-day celebration into a lasting brand moment.
