MacRostie Winery’s digital growth hit a wall. Their legacy WordPress site and obsolete WineDirect integration blocked promotional campaigns, drained resources, and created escalating technical debt. The marketing team couldn’t execute initiatives as IT costs increased. oneteam™ rebuilt their complete digital foundation with modern CMS and Commerce7 integration, delivering flexible promotional tools and scalable architecture. Technical constraints eliminated, operational control restored.
To eliminate technical debt and operational bottlenecks, oneteam™ rebuilt MacRostie’s WordPress site on a modern CMS platform, integrating flexible content blocks that unlocked promotional agility while empowering the internal team with self-service content management. The overhaul transformed a rigid, developer-dependent website into a scalable digital platform that reduced long-term costs and restored MacRostie’s ability to respond to market opportunities in real time.
oneteam™ integrated Commerce7 with advanced automation, so the team can schedule date-based campaigns, launch time-sensitive offers, and respond to market opportunities without developer intervention. The new infrastructure transformed their e-commerce operation from a technical bottleneck into a self-service revenue engine.
