To match the precision and prestige of their wines, Paul Hobbs Winery tapped Affinity Creative Group to evolve their master brand identity—a move that set the stage for a broader transformation. Our work began with packaging, refining the leaf illustration, wordmark, and monogram across all tiers to create a clearer sense of hierarchy. From there, we brought the refreshed identity to life through a polished new website and suite of product photography—each tailored to reflect the brand’s legacy of craftsmanship and its ongoing pursuit of excellence.
To elevate the Paul Hobbs portfolio, we refined the brand’s iconic leaf, updated type and color systems, and introduced new finishes like foil and embossing—strategic cues that signaled quality, reinforced hierarchy across tiers, and brought fresh energy to every bottle.
To bring the refreshed identity online, we overhauled the Paul Hobbs Winery website—crafting a sleek, intuitive platform with streamlined navigation, elevated visual storytelling, and a clear path to purchase. From vineyard narratives to allocated release pages, every detail was built to reflect timeless luxury.
To complete the experience, we art-directed and produced a suite of product photography that brought the refined brand to life—pairing clean composition with rich texture and tone. Every shot was designed to elevate the Paul Hobbs portfolio across print, web, and member communications.
