Pine Ridge Vineyards is a cornerstone of Napa Valley winemaking, crafting luxury Cabernet Sauvignon since 1978 from its estate vineyards across Stags Leap, Howell Mountain, Oakville, Rutherford, and Carneros. Tasked with elevating their digital presence, oneteam™ designed and developed a new WordPress website that seamlessly blends luxury storytelling with conversion-focused functionality. Featuring rich photography, immersive storytelling, and robust ecommerce integration, the site reflects Pine Ridge’s pedigree while engaging new and existing customers alike.
The new Pine Ridge site balances elegance with functionality—built to mirror the sophistication of their wines. From refined UI/UX design to elevated brand visuals, every element was crafted to position Pine Ridge squarely in the luxury tier of fine wine experiences. That includes thoughtfully designed Product Detail pages for both FORTIS and Chenin Blanc + Viognier—allowing for deeper storytelling and richer discovery around these two distinct expressions.
We integrated Commerce7’s remote widgets into a custom WordPress framework, allowing for real-time inventory, personalized club experiences, and a streamlined path to purchase. Both club and non-club users enjoy a fluid shopping experience that aligns with the brand’s premium positioning.
