Advice is easy to find. Most fractional CMOs arrive with experience and a plan, then hand that plan back to a team without the capacity, the AI expertise or the proven partners to execute it. The result… strategy stalls at the point of handoff.
oneteam CMO+ closes that gap. The leader who sets the direction has academic and real-life research at the ready, AI platforms scoped and already built and a full execution team proven and experienced in brand, digital and performance marketing behind her.
Six situations where companies bring in CMO+.
What’s happening: AI is now a requirement. The expertise to put it to work across the business is missing.
How CMO+ helps: Builds the AI roadmap and owns adoption until it shows up in results.
What’s happening: Ecommerce, shifting consumers or tighter budgets call for a new operating model: structure, talent and spend rebuilt to do more with less.
How CMO+ helps: Redesigns the marketing model around how customers now buy, then leads the shift.
What’s happening: Teams, agencies, partners and technology are all working, but no one owns the whole picture.
How CMO+ helps: Takes ownership of the whole picture and gets every team and partner pulling one way.
What’s happening: Activity outran strategic clarity, and growth has plateaued.
How CMO+ helps: Finds what is actually holding growth back and builds the plan to restart it.
What’s happening: A new market, brand, product, acquisition or repositioning.
How CMO+ helps: Leads the strategy and aligns leadership before the money is committed.
What’s happening: The CMO seat is open, or the CEO is running marketing.
How CMO+ helps: Steps into the seat, owns strategy and spend, and builds the team that comes next.
The oneteam Academic Advisory Board reports on what’s changing, why, and where the opportunities are.
oneteam CMO+ decides what to do to grow and aligns the organization around it.
oneteam builds and grows it with 25 years of brand, digital and performance marketing.
Anna Bell, President of oneteam CMO+, has spent 25+ years leading marketing inside Wrigley, S.C. Johnson, Terlato, E. & J. Gallo and Central Garden & Pet. At Gallo, she rose to Vice President of Marketing over ten years and led the Barefoot Wines innovation that added more than $100M in incremental revenue. She relaunched Farnam Equine Products at Central Garden & Pet, delivering record profits in each of the four years since. Most recently, she brought AI into the core of marketing at Central, from AI search visibility to AI-built product content across a multi-brand portfolio.
With an MBA in Marketing and Finance for the prestigious University of Chicago Booth School of Business, she is as comfortable defending a marketing budget to a CFO as building a brand platform with the team that will run it.
Connect here: linkedin.com/in/annarbell
