Future-facing design: Visual trends shaping the beverage industry and beyond
In a world where every scroll, sip, and shelf competes for attention, design isn’t just decoration—it’s strategy. At oneteam™, we sit at the intersection of brand, digital, and performance, and we know visual language plays a critical role in shaping both perception and purchase.
That’s why our Executive Creative Director, Jérôme Maurèze, put together this trend report—a distillation of what’s shaping beverage design today, and where it’s heading next. With 20+ years of experience in packaging, branding, and design (including dozens of wine and spirits brands), Jérôme brings a seasoned perspective on how design drives consumer connection.
Whether you’re building a brand from scratch or refreshing for relevance, these insights offer a creative compass for what’s next.
Welcome to the age of generative design. From metallic finishes to surreal, AI-generated artwork (hello, Coca-Cola Y3000), tech-forward visuals are driving curiosity and consumer intrigue.
Think sharp type, simplified icons, and high-contrast color. This style—seen in Bloc’s packaging—balances visual impact with digital clarity, making it a powerhouse for both shelf appeal and screen-first discovery.
‘70s fonts, hand-drawn illustrations, and chaotic layouts are making a major comeback, especially in the craft beer and niche soda space. These designs are storytelling tools, building emotional resonance through nostalgia.
Scribbles, grain, and raw finishes signal authenticity. Popular in kombucha, artisanal spirits, and coffee, these textures break through overly polished branding to build trust and warmth.
Neon gradients, juicy hues, and tactile depth are dominating the wellness and sparkling water scene. This sensorial approach creates a visual flavor experience before the first sip.
Consumers—especially Gen Z—crave relatability over perfection. Brands are shifting to unfiltered imagery, diverse representation, and lifestyle-led creative to create deeper, more meaningful connections.
Design trends don’t exist in a vacuum. They’re responses to cultural shifts, evolving platforms, and emerging consumer preferences. For beverage brands, getting it right means more than just looking good—it’s about capturing attention, building connection, and driving conversion.
At oneteam™, we help brands apply these trends in ways that are strategically aligned, visually magnetic, and built for results. From packaging systems to full-funnel campaigns, we connect insight to impact with a cross-functional approach rooted in the realities of the category.
We’ve helped wine and spirits brands, CPG innovators, and beverage startups alike find their edge—and we can do the same for you.
Ready to see what’s next? Let’s talk about how these trends can move your brand forward.
