Time to Move: Why Wineries Should Start Migrating from WineDirect to Commerce7
In January 2025, Commerce7 (via parent company Fullsteam) officially acquired WineDirect’s SaaS platform—and with that, the countdown to change began. While you technically have until the end of 2026 to make the switch, waiting that long could put your winery behind the curve.
At oneteam™, we’ve helped dozens of wine brands successfully transition from WineDirect to Commerce7. If you’re still on WineDirect, now’s the time to start planning your migration—and set your DTC program up for future success.
What’s Changing—and When
- Billing Model (July 1, 2025)
All WineDirect clients will be moved to Commerce7’s pricing structure.
- Payment Gateway (Mid-2025)
Transition to Fullsteam Payments, including updated EMV devices.
- Classic Platform (Dec 31, 2026)
WineDirect Classic enters maintenance-only mode. No new features.
Why It Pays to Move Early
- Stay ahead of pricing changes
Commerce7’s billing model is different—and often more favorable for growing brands. Assessing the impact now gives you time to adapt your DTC strategy and plan for margin growth, not surprise costs.
- Avoid disruption during peak seasons
Fullsteam Payments is replacing WineDirect’s payment gateway. Migrating early means fewer headaches—and no last-minute emergencies during harvest or holiday promotions.
- Unlock modern tools and features faster
Commerce7 offers powerful capabilities across personalization, subscription management, loyalty programs, mobile optimization, and more. Migrating early means you can take advantage of these features now—improving your customer experience and backend efficiency before your competitors do.
What to Do Now
- Review your current WineDirect pricing vs. Commerce7
- Coordinate early with Fullsteam to plan your payment migration
- Start mapping out your transition timeline (we can help)
Let’s Make the Move, Together
Switching eCommerce platforms is a big step—but with the right partner, it doesn’t have to be a stressful one. From data migration to store setup and staff training, we’ve helped dozens of wineries migrate from WineDirect to Commerce7 with confidence and clarity. Let’s set your brand up for what’s next.
Ready to get started? Let’s talk!
