For wineries serious about DTC success, staying on V1 is no longer an option.
If your winery is still running on Commerce7 V1, you’re not just using outdated technology—you’re missing out on performance, features, and potentially sales conversions. While V1 remains in maintenance mode, all platform innovation has shifted to V2. And the difference? It’s not just cosmetic. It’s foundational.
Why Commerce7 V2 Is Worth the Upgrade
- Elevated Front-End Performance
Commerce7 V2 is built with a modern React-based framework, delivering faster load times and smoother shopping experiences. The updated architecture allows for more flexible design, better UX, and seamless mobile responsiveness—all of which lead to higher conversion rates.
- Streamlined Checkout, Higher Sales
The new v2 checkout flow is simplified and powerful. With native support for Apple Pay and Google Pay, fewer steps, and built-in enhancements to reduce cart abandonment, the path to purchase is shorter—and more successful.
- A Smarter Backend
Managing your DTC operations just got easier. With improved workflows, a cleaner interface, and more intuitive tools for handling product setup, promo codes, and club management, V2 saves your team time while boosting efficiency.
- Future-Proof API & Integration Capabilities
Whether you’re using third-party tools or building custom front-end features, V2’s updated GraphQL and REST APIs open the door to faster, smarter, and more scalable development.
- Innovation Lives Here
From advanced POS features and bundled promotions to event ticketing and granular customer data, Commerce7 v2 is where all the new features are being released. Staying on V1 means falling behind.
The Risk of Staying on V1
While Commerce7 V1 still functions, it’s no longer evolving—meaning no new features, limited support for modern integrations, and a user experience that may fall behind customer expectations. As the industry and your competitors move forward on v2, staying on v1 puts your brand at risk of being left behind.
How We Help Wineries Upgrade with Confidence
At oneteam™, we’ve helped multiple clients migrate from Commerce7 V1 to V2 smoothly and strategically. From front-end development to UX optimization and data preservation, we ensure your brand doesn’t miss a beat.
Ready to evolve your ecommerce? Let’s make it happen. Let’s talk!
