Following the success of Blood Orange, Oliver Winery partnered with oneteam™ to develop a scalable Spritz portfolio for launch at Target. Building on the original package’s vibrant flavor expression and strong shelf appeal, we created a flexible design system that could accommodate new flavor innovations while maintaining a cohesive brand presence. Through strategic design, custom illustration, and thoughtful packaging architecture, the resulting portfolio gives each SKU a distinct personality—from Blood Orange to Italian Lemon Spritz—while strengthening recognition, differentiation, and impact at retail.
Developed for Oliver Winery’s Target launch, oneteam™ transformed the success of Blood Orange into a scalable design system. By identifying the elements consumers responded to most, we built a framework that gives each flavor a distinct identity while strengthening the portfolio as a whole.
What began as flavor communication evolved into the portfolio’s most ownable asset. Through expressive fruit illustration, vibrant color, and dynamic composition, oneteam™ created a visual language that gives each SKU its own personality while reinforcing a cohesive brand experience.
Built around a shared visual architecture, the packaging system balances distinct flavor expression with strong brand recognition. From Blood Orange to Italian Lemon Spritz, each SKU occupies its own visual territory while contributing to a more powerful portfolio presence at shelf.
"The goal wasn't to recreate Blood Orange. It was to understand what made it resonate and build a system capable of carrying that same energy across an entire portfolio."
