Ehlers Estate has been rooted in Napa Valley for over a century, its wines, land, and hospitality shaped by generations of craft and purpose. But its digital presence had fallen behind, failing to reflect the depth, heritage, and values that define the estate. oneteam™ stepped in to close that gap. Through brand crystallization, content strategy, photography direction, and a complete website redesign, oneteam™ built a cohesive digital destination that honors the past and invites the future. The result: a living expression of everything Ehlers Estate stands for, finally visible to the world.
Through stakeholder discovery, strategic workshops, and competitive analysis, oneteam™ uncovered the belief at the heart of Ehlers Estate: that wine can be a catalyst for care, connection, and lasting impact. This foundational insight became the guiding principle for the entire brand experience.
Drawing inspiration from Ehlers Estate’s rich history, organic winemaking philosophy, and distinctive label artwork, oneteam™ transformed each wine into its own narrative world. Through custom photography and editorial storytelling, the collection became an invitation to experience the character, craft, and purpose behind every bottle.
Rather than creating a conventional winery website, oneteam™ designed a digital experience built around exploration, storytelling, and discovery. The result reflects Ehlers Estate’s elegant yet approachable character, deepening emotional connection while revealing the purpose and people behind the wines.
