When RM Sotheby’s prepared to unveil one of the rarest Ferraris ever made—a 1962 Ferrari 330 LM / 250 GTO—it wasn’t just about a car. It was about a once-in-a-lifetime moment. Enter oneteam™. Together, kabookaboo and Affinity Creative Group crafted a campaign that matched the gravity of the occasion. From teaser films and high-octane performance content to targeted direct mail and a full digital strategy, we created an experience worthy of Scuderia Ferrari’s only factory-owned Series I GTO. The story launched in Monterey and crescendoed in New York—one car, one chance, one unforgettable brand moment.
To spark global buzz, oneteam™ crafted a bold campaign strategy around one big idea: Don’t Blink. We built a multi-channel marketing plan—spanning digital, event activation, and direct mail—to keep the story sharp, impactful, and top of mind from its Monterey reveal to the final New York auction.
To support the campaign, oneteam™ designed and developed a sleek, high-impact microsite to showcase the 1962 Ferrari GTO in all its glory. Built for storytelling and conversion, the site featured immersive visuals, a countdown to auction, and performance-optimized UX—amplifying anticipation and capturing interest from collectors around the world.
To elevate the legend of the Ferrari 250 GTO, oneteam™ crafted high-impact photo and video content infused with drama, precision, and narrative depth. Our cinematic storytelling built anticipation, conveyed rarity, and captured the emotion of a once-in-a-lifetime sale—anchoring the digital experience and driving engagement across every campaign touchpoint.
To captivate ultra-high-net-worth collectors, oneteam™ designed a bespoke secondary packaging experience—complete with a personalized letter, elegant brochure, historical photography, and an embedded iPad showcasing our teaser video and custom content. Every detail was crafted to spark intrigue, build emotional connection, and elevate the Ferrari’s legendary story.
"Engaging the dynamic agency alliance of kabookaboo + Affinity Creative Group was a game-changer. They exceeded expectations and made an unforgettable impression with creative perfection."
