Fresh off the success of Freshie’s Organic Seltzers, Affinity Creative Group was tapped to develop packaging for their next innovation—Authentico Organic Tequila. This premium launch needed to feel timeless and organic, while still nodding to the Freshie brand. We led an extensive design exploration, balancing the need for visual separation with strategic brand connection. The solution? Premium packaging that confidently stands on its own, anchored by Freshie’s signature rainbow at the base. Clean, simple, and shelf-ready, Authentico hits all the right notes for a bold debut in the competitive tequila market.
To carve out a premium identity for Authentico, we reimagined the brand from the ground up—removing the Freshie logo and introducing a subtle rainbow brand device. The result is packaging that’s clean, confident, and refined—ready to command attention in the premium organic tequila space.
To reflect Authentico’s integrity and purity, we used a clean sans serif font, minimalist illustration, and restrained color palette. An embossed texture on uncoated paper stock added a rustic, handcrafted feel—capturing the brand’s honest, no-frills character in every detail.
